Words That Work, Dr. Frank Luntz
Words That Work, Dr. Frank Luntz
2 Rating(s)
List: $24.99 | Sale: $17.50
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Words That Work
It's Not What You Say, It's What People Hear

Author: Dr. Frank Luntz

Narrator: Dr. Frank Luntz

Unabridged: 6 hr 16 min

Format: Digital Audiobook Download

Publisher: Balance

Published: 01/02/2007

Synopsis

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Reviews

Goodreads review by William on April 07, 2011

Eye-opening! Let's be clear, Frank Luntz is a tool, and he's personally responsible for Republican's misrepresenting their platforms by using the power of word choice. But if you can look at what he's been able to do, you have to admit, he's amazing. Totally unethical, amoral, and a certified bag of......more

Goodreads review by Gloria on February 20, 2011

Okay, I have to put a big caveat on the rating. I really did like it because I learned *a ton*. I don't agree with the guy or admire him, and I think he really twisted the notion of what George Orwell was trying to get at in his famous essay—a lot of what this book does is in fact flirting the very e......more

Goodreads review by Ken on October 22, 2011

This is my second book by Luntz, and I have the same problem with this book as I did with, WHAT AMERICANS REALLY WANT...REALLY. Every issue has many different sides, and various ways of interpreting the controversy. Luntz could very well support the views of Slave Holders, or promote the concepts of......more

Goodreads review by Vince on May 28, 2011

For a book whose core message is effective language, I found "Words that Work" much too verbose and meandering for my liking. Some of the early chapters could be summed up quite easily in a few pages, especially as the ideas are borderline stating the obvious. I suggest reading chapter 1 "The Ten Ru......more

Goodreads review by Natasha Yong on June 07, 2009

Every occasionally, I think about "words". How often we belittle its influence, its reach and its power. How mere 'words' can induce so much emotions. How it's used to encourage, to build and to grow; or how it's used to criticise, to demean or devastate. Dr. Frank Luntz, America's premier communicati......more

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