Selling the Invisible
A Field Guide to Modern Marketing

Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe, China Fashion Council, and over three dozen national and local law and accounting firms. A native of Oregon and Phi Beta Kappa graduate of Stanford University, his New York Times and Business Week bestselling books on marketing have sold over a million copies and been translated into twenty-three languages. He has addressed audiences in twenty-two countries, including graduate business students in India, China, and the United States at Wharton, NYU, and Chicago. A proud father of four, he lives in Bend, Oregon.