Selling the Invisible, Harry Beckwith
Selling the Invisible, Harry Beckwith
List: $14.99 | Sale: $10.50
Club: $7.49

Selling the Invisible
A Field Guide to Modern Marketing

Author: Harry Beckwith

Narrator: Jeffrey Jones

Abridged: 1 hr 36 min

Format: Digital Audiobook Download

Publisher: Business Plus

Published: 04/01/2006

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

About Harry Beckwith

Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe, China Fashion Council, and over three dozen national and local law and accounting firms. A native of Oregon and Phi Beta Kappa graduate of Stanford University, his New York Times and Business Week bestselling books on marketing have sold over a million copies and been translated into twenty-three languages. He has addressed audiences in twenty-two countries, including graduate business students in India, China, and the United States at Wharton, NYU, and Chicago. A proud father of four, he lives in Bend, Oregon.

Reviews

There are currently no user reviews for this audiobook.
Add to Cart
Add to Wish List