The Crux, Richard P. Rumelt
The Crux, Richard P. Rumelt
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The Crux
How Leaders Become Strategists

Author: Richard P. Rumelt

Narrator: Richard P. Rumelt, Charles Constant

Unabridged: 10 hr 53 min

Format: Digital Audiobook Download

Publisher: PublicAffairs

Published: 05/03/2022

Includes: Bonus Material Bonus Material Included


Synopsis

The paradigm-busting theory for doing strategy.

What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it. 

Rumelt defines the essence of the strategist’s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’s rockets enabled them to be used again—radically reducing the cost of putting a pound in orbit. Musk’s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.

Reviews

Goodreads review by Zack

I enthusiastically recommend Good Strategy Bad Strategy: The Difference and Why It Matters to anyone working in business strategy, consulting, or politics/campaigns. It's an important book, highly relevant, and has really impacted my thinking on (1) what strategy actually is and (2) how to go about......more

Contrary to many other reviewers, I liked The Crux even more than Good Strategy Bad Strategy. Why so? This whole book is 100% dedicated to what so many organizations fail in - understanding what the strategy is and isn't. Rumelt keeps iterating on that, providing examples and patiently repeating the......more

Goodreads review by Matias

One of the best strategy books around today. The examples and issues drawn from real life experience make this book a page turner and add context. The style is refined and fluid and the intellect and insight is sharp. I recommend this book to anyone who is involved in working with strategy and inter......more

Goodreads review by Andrew

Sometimes a book will come along at the right time and place and give your thinking a solid kick. For me, at this time, this was such a book. Strategy, Rumelt implores his readers 'is not magic'. It's not about setting vast long term goals and aspirations. Instead, it is about solving problems. If th......more

ریچارد رومِلت با ارائۀ مفهومی به نام «گره»، افق جدیدی از نحوۀ اجرای استراتژی را به رویمان باز می‌کند. او معتقد است رهبران زمانی به استراتژیست‌های کارآمدی تبدیل می‌شوند که به‌جای تمرکز بر اهداف، روی چالش‌ها متمرکز شوند؛ یعنی زمانی که بتوانند در تشخیص گره چالش حیاتی‌شان (چالشی که هم بتوان بر آن غلبه ک......more