Everybody Writes, Ann Handley
Everybody Writes, Ann Handley
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Everybody Writes
Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)

Author: Ann Handley

Narrator: Carolyn Jania, Ann Handley

Unabridged: 11 hr 26 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/14/2023


Synopsis

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

Reviews

Goodreads review by Carrie on June 08, 2015

While the author has a very readable style and the book is broken up into easy to read sections, I found most of the information either repetitive or just plain tips I already knew. For example, the notion of "writing for one person" is pretty common, as were the tips for attention-grabbing headline......more

Goodreads review by Erica on February 21, 2017

I took a number of writing classes in school and none of them prepared me for writing in the business world. For my first few assignments for work, I found that I was spending far too much time drafting, just to have it be so reworked that I hardly recognized it by the time it was published. To be t......more

Goodreads review by Patrick on June 03, 2016

Overall I was a bit disappointed by this book. I think had expectations that this would unlock some secret writing ability within myself but surprise surprise it doesn't work like that. I really liked the beginning of the book where the author focused on marketing / content marketing instead of ficti......more

Goodreads review by Peg on October 31, 2014

I love Ann Handley's style of writing and she shares great tips for writers as well as content marketers and bloggers who write a lot. I'd recommend this plus Content Rules, Ann's first book, for anyone that wants to blog and work in social media. Great read!......more