Like, Comment, Subscribe, Mark Bergen
Like, Comment, Subscribe, Mark Bergen
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Like, Comment, Subscribe
Inside YouTube's Chaotic Rise to World Domination

Author: Mark Bergen

Narrator: Sean Patrick Hopkins

Unabridged: 14 hr 33 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 09/06/2022

Synopsis

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world.

Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.

About The Author

Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered business and economics from India, writing articles for The New York Times, The Wall Street Journal, Time, Reuters, the BBC, The New Yorker, and several other outlets. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, and NPR stations. He lives in California and watches a considerable amount of YouTube.

Reviews

Goodreads review by Rachel

Far from the dry, technical history or corporate-approved sanitized narrative I thought it might be, this book lays out the whole story of YouTube's creation, rise, and numerous scandals and devastating travails. At times it reads like an espionage thriller, and at times like a gossipy tell-all. Thi......more

Goodreads review by Oceana

Some parts were really interesting to learn about how Youtube got started and when Google bought it. Other parts were just company politics I didn't care to know so I skimmed through. It was crazy to read history about Youtubers I used to watch. I started making my own Youtube videos in 2011, until......more

Goodreads review by Irene

Ah, yes. A book about why we can't have nice things. This is a very detailed microhistory of YouTube from its inception until today, focusing on the legal conundrums they immediately run into, from copyright infringement to how to deal with people posting misinformation, violence, extremism, or cree......more

Quotes

Praise for Like, Comment, Subscribe

Named an Amazon Editors' Choice 

“Bergen . . . catalogues YouTube’s rise and the billions (of users, dollars, hours of video) it controls in a tone that is at once resigned, rhapsodic, and disgusted. The story his book unspools is one of breathtaking profit and foolish stumbles, violence and greed and corporate obfuscation.”
—The New Yorker

“Anyone with an Internet connection knows just how much of a technological and cultural behemoth the site has become since then, and Bergen offers a revealing look at how YouTube has struggled with that growth. . . . The fast-paced story explores YouTube’s challenges, including its handling of misinformation about the 2020 election and the coronavirus pandemic. It sharply explains how YouTube’s economy has changed over time, and the backlash it’s faced from creators and users over those changes.”
—Andrew DeMillo, AP

“Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways—for better and for worse.”
—Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

“Mark Bergen's Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything.”
—Brad Stone, author of The Everything Store and Amazon Unbound
  
“An absorbing, alarming, and essential modern history of Silicon Valley’s supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen’s deeply reported page-turner takes us on the company’s journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost.”
—Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America

"A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist’s eye, a poet’s ear and a business journalist’s deadpan command of the heart of the matter. So engrossing I missed my train stop."
—Keach Hagey, author of The King of Content

"Intruiging. . . . Those curious about how YouTube got to be the behemoth it is should pick this up."
—Publishers Weekly

“Powerful insight into a ubiquitous yet still shadowy company.”
—Kirkus Reviews, "Most Anticipated Books of the Fall"

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