Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets

This book will be among my top recommendations to any startup founder. The author's framework for creating categories (not just products) is super solid: from simple questions (aim to be different, not better) to big picture (aligning category, org, etc design efforts) to very tactical advice ("light......more

3.5 stars. This book is what you get when you combine Innovator's Dilemma, Crossing the Chasm, and 22 Laws of Marketing, add a dash of Purple Cow and apply it specifically to tech startups. That's not to say it isn't useful to combine ideas from all those books but it certainly isn't original. The es......more

Don't like it when books writes lesson learnt for business as lessons for humans. Definitely there are different dynamics, as identified by the authors. But the difference, I felt, were not satisfactorily addressed. Other than that, I felt that it oversimplified success and underplayed risks of ligh......more

The caveat with many business books is that they are written to teach you a concept, but rarely do they tell you how to apply that concept. I am pleased to say that Play Bigger is not one of those books. The authors of Play Bigger set out to take the idea of “Category Design” to the mainstream - the......more

Great initial introduction to the topic of building monopolies and defending against new startup challengers ("be different not better"). Lite and easy writing style make it very easy to understand. However may be a bit too superficial for some readers as many examples used you have seen before. Exa......more