

The Art of Closing the Sale
The Key to Making More Money Faster in the World of Professional Selling
Author: Brian Tracy
Narrator: Brian Tracy
Unabridged: 4 hr 26 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/20/2010
Categories: Nonfiction, Self-help, Personal Growth, Business & Economics
Synopsis
• build value by focusing on benefits and solutions
• lower perceived risk by emphasizing guarantees and assurances
• answer any objection
• bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered
The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.