The Tipping Point

Name: The Tipping Point
Brand: Hachette Audio
Availability: InStock
Rating: 4.32 (279 reviews)
Author: Malcolm Gladwell
ISBN: 9781594831713

Author: Malcolm Gladwell

Narrator: Malcolm Gladwell

Abridged: 3 hr 4 min

Format: Digital Audiobook Download

Publisher: Little, Brown & Company

Published: 04/01/2006

Categories: Nonfiction, Psychology, Business & Economics, Marketing, Social Science, Statistics

Synopsis

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About Malcolm Gladwell

Being an author, journalist, and public speaker demands a very busy schedule for Canadian author, Malcolm Gladwell. He has had six books on the New York Times bestsellers list and is a staff writer for The New Yorker. His books are: The Tipping Point, How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, and Talking to Strangers: What We Should Know About the People We Don't Know.

Malcolm often uses unexpected results of research in the social sciences and academic work. He interned with the National Journalism Center in Washington, DC in 1982. He then graduated with a Bachelor's degree in history from the University of Toronto in 1984.

Gladwell has been included in the prestigious Time 100 Most Influentual People list.

Reviews

Goodreads review by Nick on February 20, 2008

This book is fascinating and I was disappointed to read that many other readers didn't think so. So here's my response. I think those readers are approaching this book the wrong the way when they critisize Gladwell for his inability to prove his points thoroughly. Sure, Gladwell could have dotted ev......more

Goodreads review by Jessica on February 27, 2008

This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the "stickiness factor" of epidemics (whatever the nature) begins with a tipping point. This tipping point a......more

Goodreads review by Otis on March 22, 2017

Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think. three Rules of the tipping point: the law of the few, the stickyness factor, the power of context. Law of the Few (people who influence): - Connectors: super connectors (eg Paul Revere). Wi......more

Goodreads review by Tharindu on November 14, 2020

"But a small change is often all that it takes." There are many schools of thought when it comes to interpreting the reasons behind why somethings 'stick', while others just exist in background. Malcolm Gladwell's own take on this is what The Tipping Point is mostly about. And it sure is interesting.......more

Goodreads review by Paul on March 18, 2023

The biography of a very simple idea The back cover marketing blurb describes it very simply. “THE TIPPING POINTis that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” The introduction covers that summary in slightly greater detail, “It is t......more

Quotes

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]