They Ask, You Answer, Marcus Sheridan
They Ask, You Answer, Marcus Sheridan
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They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

Author: Marcus Sheridan

Narrator: Marcus Sheridan

Unabridged: 9 hr 32 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 12/24/2019

Synopsis

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

Reviews

Goodreads review by Sebastian

How does one rate a sales book trying to sell you something (& written by professional salespeople)? :) Yeah, tough cookie. First thing first - it's a book about content marketing and inbound sales created by (as he calls himself) a pool boy - someone whose business was to send ceramic pools to folks......more

Goodreads review by Jennie

I heard a question this year that has had a big influence on me: "If this were simple, how would we do it?" So many of the most revolutionary things are the things that feel like once you know them, that they should have been obvious. That is what it feels like with this book. Find the questions that......more

Goodreads review by Paul

This book really made me think. I am no marketing professional but I do enjoy getting involved. This book gave me a valuable insight into a different way of thinking about marketing based on production of content. I found the argument that it could be applied to any industry really quite compelling......more

Goodreads review by William

Pretty good primer on content marketing via educational and informational content. Recommend reading Content, Inc. as a related book.......more

Goodreads review by Visnja

If I had to pick just one content marketing book to recommend to absolute beginners and small businesses, I'd recommend this one. Not only does it answer the question WHY someone should engage in content marketing, but it also answers the two much harder questions: - WHAT should I write about? (answ......more

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