Winning on Purpose
The Unbeatable Strategy of Loving Customers

A better love story than Twilight. Last week, I watched an interview with Fred in which he suggested that love was at the core of Net Promoter Score. Being skeptical of his claim, I read this book, which did not disappoint. I agree with many of Fred's ideas that underpin NPS, for example: (1) that b......more

This book has been helpful and refreshing. Companies who implement customer capitalist systems and view enriching the lives of their customers generally perform better in the long run.......more

In his book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, Fred Reichheld suggests that the best way to create a successful business is by putting the happiness of customers or clients above all else, including the bottom line. This may seem like a foolish or backward strategy to......more

As Stevo’s Novel Ideas, I am a long-time book reviewer, member of the media, an Influencer, and a content provider. I received this book as a free review copy from either the publisher, a publicist, or the author, and have not been compensated for reviewing or recommending it. This book was Stevo's B......more

I don't recall exactly when I was introduced to the Net Promoter System, but it was probably around 2015. And since then, it's been lurking. It hovers, just over my shoulder, at the edge of my peripheral vision, over everything I do. This book is about NPS, but it's not a history or a guide to NPS.......more