Creative Strategy and the Business of Design

If you are a designer, with no business knowledge, but want to learn the basics of "Business Strategy" and related stuff, this is a good place to start. It is written more like a text book, follows an order, and defines things assuming reader has no context. (which is a great thing)......more

Great read for everybody who works in the creative industry! This book is a thought-provoking and indispensable guide for anyone seeking to bridge the gap between creativity and commerce in the design industry. With keen insights and practical advice, it offers a comprehensive roadmap for designers......more

This book is an excellent introduction to the strategic and business aspects of design. It gives a great perspective on how every designer's decision should strive to achieve a specific goal with a specific desired outcome. Brand and graphic design are now inextricably linked with business and are n......more

Estuvo bien. La verdad creo que que el libro estuviese en ingles me la complico un poco por que si los terminos me resultan aburridos en español, imaginate en ingles. Nose si las escuelas de diseño serán diferentes en Estados Unidos pero había partes que yo las sentía medio obvio por que son cosas q......more

I think as an overview about business for creatives who've never read another business book - Creative Strategy and the Business of Design is too broad. I wouldn't necessarily recommend this as a first business book because it only briefly glosses over some important concepts. I enjoyed reading it p......more